A Lesson In Copywriting With Emily McGuire

Emily McGuire, the sassy copywriter who in her own words is "not like a regular writer, I’m a cool writer", is sharing her knowledge and expertise about all things copywriting in this episode.When I saw her personality throughout her social channels and website, with references to Devil Wears Prada and The Breakfast Club, It really solidified why copy is so important. We're all evoked by emotions, but commonalities and I certainly had some of those with Emily. During this conversation we chat about:✨ How Emily came to be a copywriter and her background✨ How she mainly attracts her clients - practicing what she preaches✨ Some examples of some amazing brands we both love that use the power of words to attract their tribe✨ Her biggest challenges as a small business - We can ALL relate to this one! ✨ 2 common mistakes she sees small businesses making and how you can change them✨ The perfect example of what a tone of voice IS and how to create one. I loved chatting the Emily, she really knows her stuff and I can hear the passion in her voice for helping small businesses get better with words. I hope you find some value in this episode too. Please do share and tag myself and Emily if you give it a listen! Find Emily: Website | Instagram