A - List 5003 David Esrati

This is The A-List, the podcast that asks the world’s top advertising professionals how they got started in the business. In this episode, Tom Christmann, freelance copywriter at tomchristmann.net and co-dean at Adhouse Advertising School, speaks with David Esrati of The Next Wave in Dayton Ohio. David is a true #Adnerd in every sense of the word. He’s also a disabled veteran, a politician, and an activist and self-described truth teller who has gotten in trouble more than once for it. David is also a digital pioneer. He started The Next Wave way back in 1988 and was one of the first people to understand the power of the internet for advertising. He even went on to create Luke Sullivan’s website for Hey Whipple, Squeeze This, a gig he got by volunteering to drive Sullivan to the airport from a speaking engagement. David and Tom geek out on the importance of establishing trust in sales, how to find a great agency in a small city and the importance of figuring out who the HMFIC is. They delve into the manipulation of information and how to do a political campaign that makes people think. There’s lots of advice in this one, and some really inspiring stuff for adnerds who happen to be in smaller markets. Enjoy! And please rate and subscribe! Or at least share the A-List with an adnerd friend. The A-List Podcast is sponsored by Adhousenyc.com. Music by Duotone Audio Group.