EPISODE · Jul 13, 2025 · 32 MIN
A Live Wire Conversation with Cat from Electric Blooms: Season 1 Episode 3
from Flower Farming in New Zealand · host Jo Robinson
In this conversation, I speak with Cat from Electric Blooms about her journey into flower farming, the challenges of balancing a corporate job with running a flower farm, and her commitment to regenerative practices. We discuss the importance of mental health, communityengagement, and the realities of flower farming, including irrigation challenges and sales strategies. Cat shares valuable insights for aspiringflower farmers, emphasizing the need to understand market demands and the importance of sustainable practices.Takeaways: Cat transitioned from vegetable gardening to flower farming during COVID.Mental health benefits are significant when working withflowers.Balancing a corporate job and flower farming requiresefficient time management.Regenerative practices are a priority for Cat's farmingmethods.Irrigation challenges are common, especially in sandy soils.Harvesting is done strategically to ensure continuousblooms.Community engagement through social media and localmarketing is essential.Learning from mistakes is part of the flower farmingjourney.Understanding customer needs is crucial for pricing andsales.Future plans include workshops and expanding the farm'sofferings.Electric Blooms on Facebook https://www.facebook.com/profile.php?id=61558019502548https://www.instagram.com/electricblooms/https://www.youtube.com/@ElectricBloomsBuy me a coffee (or a tea!!) at coff.ee/FlowerFarmersinNZ.Every donation is appreciated.
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A Live Wire Conversation with Cat from Electric Blooms: Season 1 Episode 3
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