A Look at a B2B Digital Transformation with 20/20 Hindsight

from The Kula Ring · host Kula Partners

Brian Richards, Digital Marketing Supervisor at Gardner Denver, shares his insights on how he led a digital transformation in his previous role at Knapheide Manufacturing—moving from push marketing tactics to pulling customers through their distribution network.

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This episode is 33 minutes long.

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This episode was published on August 6, 2019.

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