A look back on Snickers' strategy with the team that shaped it

from On Strategy Showcase · host Fergus O’Carroll

The real story behind "You're not you when you're hungry." MARS Wrigley's Chief Brand Officer, Rankin Carroll and BBDO's Global CSO on MARS and PepsiCo, James Miller share the backstory and its evolution across 15 years.

Episode metadata supplied by the publisher feed · Published Dec 2, 2023

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A look back on Snickers' strategy with the team that shaped it

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