A Look into How Marketing Has Changed | #015

  Simple observation and clear evidence tell a story of a slow and steady evolution that marketing has undergone over the last decade. Generally, businesses that have incorporated these evolved concepts into their marketing strategy have found them to be profitable… yet there are still many who haven't fully embraced these changes.   In this episode, Adam goes over quick and simple strategies to help you leverage the new way of marketing in your business and start seeing results as early as later today.   Episode Discussions: The outdated and ineffective approaches to marketing Why and how business flaws can benefit you The key to being a winner in a crowded marketplace The needs your free content should be fulfilling The advantages of paid advertising The worst marketing mistake in a consumer-powered world Just how much free content you should be providing      [02:35] How Marketing has Changed +Attention spans are shorter than ever (below a goldfish!) +Consumers have more choice available than ever before - a result of a global economy. +Massive shift in consumer media consumption: traditional to online and digital Up over 100% over the last few years +More cynical attitude toward big business Increasing preference for "humanized" brands and companies over faceless corporations. Power is shifting away from business and into consumer hands.   [07:02] With the consumer holding more power, forgetting about customer acquisition path is the worst marketing mistake… +If you neglect the relationship you're trying to build with your customers and focus on your end goal, you won't win long-term. Be a customer-centric business.   [07:34] "Businesses win not when they're understood by their consumers, but when their customers feel understood by them." - Nicholas Kusmich Those who focus on simplicity, providing value, and helping your customers always win.   [08:42] 4 Step System - The Super Simple Know, Like, and Trust Funnel Create valuable free content and put it on your website: +Educates, informs, or entertains Send targeted traffic to the content using paid advertising +Measurable, trackable, scalable Use retargeting to keep track of customers who engaged with your free content Send a follow-up message to those who viewed your first piece of content   The higher the price of your product, the more free and valuable content you want to send prior to making a sales offer. +This establishes you as an authority and value provider in your field +Leverages trigger of reciprocity   [12:56] Recap      Mentioned in this episode:   Nicholas Kusmich - website Episode #7 – The Power of Retargeting and Remarketing Episode #2 – Free Customer Market Research (Relevance: customer avatar)   Facebeook Ads Google Adwords   Contact Adam: [email protected]   Click here to subscribe via iTunes Modern Marketing on Stitcher Modern Marketing on Pocket Casts