A Manufacturing Brand Integration Playbook

Featuring John Eklund, Vice President, Marketing at ProMach

Episode 175 of the The Kula Ring podcast, hosted by Kula Partners, titled "A Manufacturing Brand Integration Playbook" was published on March 15, 2022 and runs 35 minutes.

March 15, 2022 ·35m · The Kula Ring

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Summary

John Eklund, Vice President of Marketing at ProMach, joins Jeff and Carman on The Kula Ring to discuss his playbook for integrating multiple companies into their house of brands after they are acquired. From collateral updates and cross-selling to websites and a centralized tech stack, learn how ProMach brings their acquired companies into the fold.

Episode Description

John Eklund, Vice President of Marketing at ProMach, joins Jeff and Carman on The Kula Ring to discuss his playbook for integrating multiple companies into their house of brands after they are acquired. From collateral updates and cross-selling to websites and a centralized tech stack, learn how ProMach brings their acquired companies into the fold.

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