EPISODE · Mar 15, 2022 · 35 MIN
A Manufacturing Brand Integration Playbook
from The Kula Ring · host Kula Partners
John Eklund, Vice President of Marketing at ProMach, joins Jeff and Carman on The Kula Ring to discuss his playbook for integrating multiple companies into their house of brands after they are acquired. From collateral updates and cross-selling to websites and a centralized tech stack, learn how ProMach brings their acquired companies into the fold.
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A Manufacturing Brand Integration Playbook
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