A marca e os rituais de consumo

from Neuromitologia · host Hertz Wendell

Uma das dimensões da Mitologia de Marca é o ritual de consumo. Identificar como seus produtos e serviços são consumidos permite você guiar seu cliente até o paraíso e também manter seu posicionamento. O ritual é a encenação da sua marca que gera conexão e memorização.

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This episode was published on August 14, 2020.

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