A Marketing Director’s Playbook to Getting Her CEO Posting on LinkedIn

Holly Pennington is the Marketing Director of MyWorkChoice. MyWorkChoice provides customized workforce solutions that give workers the flexibility they want while filling the shifts you need to meet production.We discussed the challenges she faced, getting her CEO to post on LinkedIn, and how they built on Todd's personal LinkedIn profile to drive business results for MyWorkChoice. She also explains why Founder-Led Marketing is becoming increasingly important and many other topics like:- Understanding the personality of your CEO is key to effective marketing- How using tools like Descript and ChatGPT can streamline content production- Increasing post frequency can be achieved by repurposing successful content- Setting realistic expectations for results is essentialDon’t forget to subscribe to the podcast for more deep-dive conversations with industry leaders. If you enjoyed this episode, leave a review and share it with your network.Connect with Holly:Holly's LinkedIn: https://www.linkedin.com/in/holly-pennington/Learn more about MyWorkChoice: https://myworkchoice.com/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFHLinkedIn: https://www.linkedin.com/in/finnthormeier/Website: https://www.project33.io/#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.executivebrand.org