The fact that most people on earth can make a significant piece of content if they're capable and reap the rewards of it without amassing an audience for free is remarkable. Every piece of content now is an individually judged piece of content on the merit of its creative and what it brings the audience. And that allows people to, quote, unquote, go viral or get incredible amounts of reach with no cost associated with it, rendering us being the first time in history where the creative is the variable to reach. Attention is the number one asset.
When the battle for consumer attention is fierce and ever changing, understanding how to effectively capture and leverage this attention is crucial. Today we're joined by Gary Vaynerchuk, serial entrepreneur, chairman of VaynerX, CEO of VaynerMedia, and author of his new book, his seventh called Day Trading Attention. And we're talking about the evolution of attention in marketing, the power of storytelling, and the future of digital advertising. So just a few things there's.
So, Gary, welcome to the show. Thanks for having me. Yeah. So let's, let's get started by talking about your new book, Day Trading Attention.
You know, what drove you to write it? What were some of the gaps that you're seeing in how brands are approaching things? And, you know, what was kind of the creating it? You know, it's a great question.
I wrote a book 10 years ago, jab, jab, jab, right hook. And to this day I get three to five emails a day from people saying, man, thank you so much for this book. It's really helping my social media content. And I'm like, man, like awesome in the macro principles, but boy, has a lot changed.
Right, right. And so between that and the post, Covid energy from the CMO set in Fortune 5000 land has really inspired me because what I realized during COVID was, was, I mean, I had hundreds of 15 minute to 2 hour zooms with most of the Fortune 500 companies, a lot of CMOs, but a lot of like brand managers, associate brand managers, top, you know, innovation. This had a media just like a real set. And then obviously that's the Gary Vaynerchuk part of my life and the Gary B.
Part of my life. Unlimited creators starting CPG brands, influencers, creators. Every entrepreneur now kind of wants to film themselves or do a podcast, chop up like there's a new world order. I would argue that we've not gone through many transitions this substantial around attention, which is obviously the currency that allows one to market in or create, you know, change of perception at its worst, manipulate.
And so There's. We're very. We really in a place similar to what happened with the radio, went from being the primary device in our society to the television. And I believe that the cell phone has now completely taken that mantle.
Even though many of your listeners continue to spend way too much time and energy on planning a television campaign as its starting point. I believe that organic social media has very clearly over the last five years, especially last 18 months, established itself as the single most important starting point for any brand positioning, marketing campaign and just marketing. And so it just became obvious to me that people are starting to take serious, something I've been pontificating about for 15 years. And it itself has changed.
The TikTok occasion of social media is here. You know, obviously we'll probably go into that in this interview. So, you know, I felt, you know, intuitively I felt it was time and I was ready to challenge myself. My last book, 12 and a half, was very philosophical leadership, humanity.
And I love it and I love doing that, but I love bouncing back between macro and micro. This is the most textbook like book I've ever written. This is. This is the book that I most think many companies will buy one copy for every one of their employees in marketing.
And honestly, as, you know, more and more people are realizing almost all their employees need to know about marketing to some degree. Right, right. And so I kind of feel like I had it in me and, you know, I. I'm just starting to talk to humans that have skimmed it or read it and feedback's been overwhelming and I feel like I might have something here.
And what I mean by that is I'm proud to think I might have a viral book. And what I mean by that is people realize there's a lot of meat to this and they're going to pass it on. And so I'm hopeful and humbled and excited and was ready to write it because the details matter in being great at this. Social media marketing is the hardest marketing craft yet.
Most people mail it in or see it as like the 20th most important thing or when they do it, they think it's easy to like post something and you go viral. Right. So, you know, that's kind of the energy, my brother. Yeah, yeah.
And I love the book for the, you know, the reason you mentioned is just, you know, as a fairly pragmatic person, I like the practical, you know, the practical insights. And I mean, I will say, you know, writing a book that lasts, that you're still getting feedback 10 years later about stuff that moves so quickly Quite, quite an achievement as well for the. And honestly, at some level, I feel like it's inappropriate, which is why I want to do another one. Like, there's a part of me that's like, you know, follow my social media.
You're gonna get more tangible insights. But, but, but really, people that follow me on social, I do tend to go very macro. To your point, my framework in life is practical optimism. I'm obsessed with practicality.
I'm an operator. Yeah, yeah. I don't. People understand how much of a practitioner of social media I am.
And so this was an easy book for me. Right. But to your point, like, this is a nerdy book. Like, this was.
This is detailed. Yeah, yeah. No, and I think that's. That's one of the things that makes it so, you know, practical today.
And you, you mentioned a term that's used in the book as well, the TikTok ification of social media. So I wanted to just ask you to explain that a little bit. And, you know, what does this mean in terms of businesses creating content? Means that everybody that's dreamed of what television can do for the last 10 years, which it was not capable of doing, is now possible.
Let me explain social media that I grew up with. You know, I know most people are gonna listen, but for people that see the video, I'm circling some stock certificates, that's Facebook, Twitter, and Tumblr. The first three companies I invested in very early, well before the pre IPO or exit. That social media, the one that I started being obsessed with in 2006, up until the first 15 years called 2021, what I'm talking about started a little bit earlier, was predominantly based around the social graph and was done really like email marketing.
So for the OGs in this call, or the ones that still do email marketing, you know, I had an email newsletter for my dad, Weinstrong, 1998 that had 91% open rates, really everything. And we all know too much. And now it's 20, 30% if you're good. But that was what social media was.
Go out and get as many people to follow you as soon as possible so that percentage of them would see it. Right? Yeah, yeah. And that was great for people like me that were able to build communities and have consistent awareness, and that was great.
Now what's happened is the fact that most people on earth can make a significant piece of content if they're capable and reap the rewards of it without amassing an audience for free is remarkable. Every piece of content now is an individually judged piece of content on the merit of its creative and what it brings the audience. And that allows people to, quote unquote, go viral or get incredible amounts of reach with no cost associated with it. Rendering us being the first time in history where the creative is the variable to reach, not creative is supplied with money to create reach.
AKA we have spent the last 30 years forcing people to see stuff that they did not want to see by spending tons of money on it and losing marketing. And now we can use organic social to get consumer insights, to get awareness, to get reach, to create more relevance. We can make more of our different consumer segmentations. So simply put, every platform that matters right now, the 10 that matter, 7 that matter, Facebook, LinkedIn, Instagram, YouTube, Shorts, TikTok, Snap, they allow creative to get dramatically more reach if it's resonating with consumers, allowing us as marketers to extract qualitative and quantitative insights.
And so we call them SMAs of VaynerMedia Social media ads. And when we have in insights, both quantqua would either turn into brand performance ads, AKA turn the creative into performance slightly with a tweak, amplify them heavily with media, even more than the 5 million organic reach for 400,000 or even 30,000, which is more than a normal 500 with media. Just like you would do a television spot or Twitter or take the insights from the actual social media post and use it as a brief to create what we call six socially informed campaigns, thus mitigating the risk of the campaign because you got actual affirmation that there's consumer interest in it, not focus group or bullshit reporting that most companies run, right? I mean, because I think what you're saying, I mean, with enough dollars spent, right, you can quote, unquote, make something go viral.
I mean, you can make a lot, you can get a lot of eyeballs on something, but I actually think there's a misconceived notion of that our world, the audience of this podcast, what I do for a living, actually spend a lot of money on media to have it not be seen by everyone. This is a very important point where you were about to go that I would like to tweak and debate and pontificate and conversate about is just because you spend $7 million by the way, on social, on digital, on linear, doesn't mean that it's being seen. Yeah, it's potent. You know, the biggest disease in this industry is potential reach for naturalized reach.
Every grp, every impression, every cpm, every. I mean, think about A billboard. I mean, like, they're all fake metrics. And so what is very real is the algorithms and social media are so good that they want to keep you on.
So they're going to show people with a high propensity of liking this thing. The thing. And if us as people continue to like and comment and share and engage or spend time looking at it or watching, you're telling dialgo Y which gives more confidence, which allows you to get rich. That is a truth.
Yeah, that's a truth, brother. Yeah. Yeah. And so I can make a video that I think is great and I've done this a long time and I trust my subjective opinion, but if I decided to spend a million dollars on base with amplify it before I do it organically, I'm guessing.
Right, right. And that's happening every day in marketing. And so that's where I'm going. Yeah, yeah.
Well, that's. I mean, that democratizes the process too. Right. I mean that, you know, it allows that person that creates that video.
You use an anecdote in the book. You know, somebody creates a video and was, you know, debating whether or not to even post it, and all of a sudden it, you know, it blows up without them spending a dime on it. Right. And that is like remarkable.
Like, that is actually what we as marketers want. We want. The reason we have focus groups and, you know, do all this TV testing and ab testing and like, it's because we'd like to mitigate the risk. We are now sitting with the biggest risk mitigator of all time called social media organic.
While it's mitigating your risk for more campaigns, it's also doing marketing, branding. Right. That thing is being done in boardrooms. This is being done with consumers.
It is the ultimate. And yet our industry doesn't have it as one of the top 15 most important things. They in house it as a cost savings with a couple kids on it. They give it to creative agencies and pay them a fortune for it because they don't even care because that should just focus on television spot or the brand slogan.
It is the great poison of our industry right now that we do not respect organic social media when it's sitting there and building up our competitors that have far less money in distribution because they're outflanking us on where the attention actually is and what the creative is that is required to get it. Yeah, yeah. And so let's, you know, kind of moving to actually before you move on. Yeah.
If I may flip the script yeah, you skimmed or read it. You wouldn't hurt my feelings. I'm just curious. I skimmed the middle and I read the beginning and the.
Just brutally honest. Out of all the things that you consumed in your skim or reading, what was most huh? Or aha in the book? I mean, I think it's kind of what you were touching on as far as just how we're still.
And you know, I work, I work a lot on. I don't work as much in social media as I do in other areas, but I think brands are thinking of social media as another kind of advertising. Whether there's social media advertising, of course, but they're thinking of organic as another type of advertising and not thinking of it in terms of, you know, that there has to be some authenticity. And I think, you know, we're decades in now to social media being a thing and consumers, they're a lot smarter than I think a lot of brands take them credit for.
So I think it's that, it's that idea of, you know, just needing to not think about it. Like every other. Every other medium. That's right.
Because every other medium, the creative is the variable of success. However, all of it is supported with media dollars, all of which hides the truth that the creative is good or not. All of which is being measured by things that are usually proxies, not the actual business. It's profoundly wild and it's really too bad.
Like, I don't believe a single Fortune 500 company right now thinks organic social media is the single most important part of their marketing mix and skill sets needed and investment of dollars needed. And all of them do. All of them. Every B2B and every B2C.
Every B2B company has remarkable opportunity on LinkedIn marketing. And it's just, I can't believe how many companies spent a million dollars building a Metaverse store and don't spend a million dollars on organic social. Or how many people have PR, traditional PR companies on $50,000 $100,000 retainers for the year to do press releases and traditional pr. But don't spend a million dollars on organic social.
And if you're a Fortune 500 company, because don't forget we're getting social. Fascinating us as a social media agency, the ones that I watch, you not only get strategy and the creative, but you get the production of making it right. Right. It's not like classic above the line brand building where you just get the ideas and decks and then you have to pay a production company to make it right.
Right. It's just, it's incredibly fascinating to watch, but I'm starting to feel, hence why I wrote it. I'm starting to feel people are feeling the pressure. I feel like a lot of people are on a treadmill right now, on a plane right now walking their dog right now, listening to two of us.
And are these marketers who are very smart but know that they can't, they can't get to organization there or they haven't been able to get there, or they don't ask for it, but I think in their stomachs they know this has become a thing and if they don't figure it out soon, going to become a big problem and lose market share. Yeah, yeah. Well, and then, you know, along those lines, I mean, one of the things you talk about in the book is, you know, identifying what you refer to as like underpriced channels and, you know, want to get your, you know, if you could just kind of explain that for the, for the audience and, you know, what do you mean by that? And maybe share an example.
I think the whole framework of this book is that there's overpriced and underpriced opportunities in marketing and they're not macro statements. I think every brand of can waste $10 million on social media tomorrow. They buy their media like it's television against one asset that wasn't made for the context of Facebook or YouTube or YouTube shorts or Snap. Like if you don't know how to make content for the room you're in and then you spend a ton of money, you can.
People are wasting tons of money on social, treating it like television or programmatic banner buying. Right? Right. So Underbridge sales, when the organic reach potential per post is greater than it is somewhere else in social or traditional for the cost associated for making the creative.
Meaning if you can make creative that enterprises out to cost you a thousand dollars because your agency fee or your internal fee, and you did that on TikTok four years ago where every post, every third post was getting a million followers. There's so many people on it, yet so few people creating for that demand. Well, that was remarkable. Today there's a lot of Fortune 500 fashion brands who will spend a fortune on a photo shoot for a single post on their Instagram.
And we'll get 1800 people seeing it or 18,000 organic reach. But they expect thousands, if not tens of thousands, if not hundreds of thousands of the photo shoot between the talent and the time and the production. That's a bad idea because Instagram right now is very competitive and there's more supply than demand in comparison to a TikTok. Meanwhile, people that really know how to make an Instagram post are growing rapidly.
So a, there's a skill set and there's a macro. So platforms go through ebbs and flows as we sit here today. Instagram is harder to crush on for 25 to 29 year olds than Snap is. If you go to Snap Spotlight, you can on post by post.
You will get more organic reach on a Snap post. Because most people listening right now are not considering Snap the way they consider TikTok and Instagram. Meanwhile, Facebook is also mildly underpriced because most marketers don't think it's cool and they don't realize how many 30, 40, 56 year olds are giving plenty of attention to that platform. And that also is organically amazing.
But every one of these platforms can be overpriced or underpriced because if you're not good at the creative, it all becomes a waste of time no matter which platform you're on. But there's obviously moments where some platforms are really fertile. YouTube shorts is really fertile. Two years ago, if vine comes back and TikTok gets shut down in the US that is gonna become very fertile.
So attention moves like water. You have to be there to catch it. But you have to have the right cup. And the right cup is the right strategy and the right creative output.
And so how do you, you know, how do you keep up with that on a, you know, let's say you're working out, you're working on a brand and you know, by not spending your time in meetings that are dumb. Good one. Yeah, more like real talk. Like people ask me a time like our framework is packed platforms and culture.
I wanna know everything's going on these platforms, including streaming TVs, including programmatic, including print, including like unintentional. Every day the Wall Street Journal wants to lower the price of a full page ad down to a thousand bucks. Cause I' it right, like me, this is not a digital or traditional or social thing. There's gonna be a day and age in 10 years, brother.
13 years, 19 years. Where I'm goin that social gross because everyone's gonna be doing it and VR or AR or something. I can't even imagine this could be happening. So this is, this is not a traditional versus digital game.
This is a. Are you best at understanding where attention is actualized attention, not potential attention. And then do you know what song, jingle, character, mascot video? Like do people.
Does Everyone listening to this understand the first second of every video you make on social media is life, brother. I will tell you right now, Brad, it's inconceivable to me, knowing how great this audience is, that they are as religious about the first second of every video they post on every single social platform the way I am. But they'll make a long form video, an anthem video for YouTube, and spend a million bucks on it. And they'll mail in the first second.
It's already over. They've already left a ton of opportunity on the table. Yeah, yeah. Well, there's science behind this, you know.
Yeah, yeah. And to get to that, the creative part of this too. So, you know, there's lots of talk about the importance of storytelling and authenticity. And I think, you know, tying those two things to actually making the sale.
Right. That's the, that's the key, right, Is, you know, how you, how do you look at balancing those things as well as the, you know, what you just brought up, which is the attention part of you can't wait 60 seconds to get into the story either, right? Yeah. I mean, you need to win the first three seconds and copy thumbnail and video to buy permission to get them to watch for 60 seconds.
Yeah, yeah. I mean, I make three, four, five, seven, 10 minute videos for brands myself all the time. But I know that if I don't win the first three seconds, I'm gonna lose. That doesn't mean I don't want to make a six minute video to explain my story.
But, um, look, I think, I think there's a lot to this and I think that a lot of it has to do with why the original book I wrote was called Jab, jab jab right hook and why it was called this. Jab, jab duck. I think that too many people try to do branding and selling in the same asset. And I think there's places for branding and there's places for selling.
And I think when you're half in on either, you're dead. So to me, when I'm making brand content, I'm desperately trying to bring incredible value through the story I'm telling for the audience. And then when I'm selling, I'm in QVC life. Yeah, yeah.
I'm not scared to be like, hey, I'll do it right now. I would like every person that's listening to this to sign up forwine text.com. yeah, right. And I'm comfortable saying, why?
Because if you drink wine, it's better than wine.com or total wine or anywhere else. It's something I invented from my dad's wine store. And like I can say it's because there's $80 wines for 20 bucks. It's basically Groupon for wine on text forum with Super Premium Wines 365 days a year.
We got 50,000 wines to buy. 365. And I'm like, that's like full selling mode. Yeah, yeah.
And I'm not embarrassed by that. And then other stuff will be content. I do wine, text, tv. I brought myself out of retirement and Yesterday I did 28 minutes on Timorosa, a new Italian white wine.
An old one, but it's already beginning momentum. It's a white Burgundy of Italy and I did 30 minutes of brand. I could care less if anyone bought a single bottle of wine. I was there to be The Katie Couric, Mr.
Rogers, Walter Cronkite, Stephen A. Smith. I was there to entertain and bring value and bring information. And I know that a lot of people that are very nerdy that are listening right now are like writing down Timorosa, listen.
T I M A R O S S O like. And what's really fun for me is wines like media. It's underpriced, they taste like $150 burgundy, but they're 40 bucks because it's an esoteric grade for Italy that doesn't have enough frame yet. Yeah, yeah, well.
And do you think that, do you think consumers. I mean, I have a hunch that they actually respect the straightforwardness. Well, this goes back to you. Clearly, you know, I'm getting a sense of you.
I heard you. I'm listening to everybody saying, you clearly know what I know, which is we are delusional in boardrooms all around the world thinking this marketing's gonna work on people. You said it. You said they're smart, consumers are smart.
Like this is correct. Yeah. Like you're not gonna trick people. And more importantly, we do not make compelling creative.
Every 30 second TV commercial is not compelling. All of them, Greg. All of them. Spam email is not compelling.
Paper ads on websites is not compelling. Currently, social media is compelling. And you know that's because a, the ads are native to the platform. You don't know you're getting an ad when you're just scrolling through the feed.
Yeah. Not anticipating the way you are in a pre roll YouTube, even though that's a good medium. Definitely not like something going to commercial or like when you get an email with a title that you can tell is just fan. Like humans are animals.
We know. And I don't think brands are trying to provide enough entertainment value. I also think we're getting destroyed on relevance, my friend. Most of the people listening here are involved with brands that have plenty of awareness.
They're losing their relevance. And what's amazing about social is you can make 30, 40 again. I don't know if you caught this cause I know you skim some of the parts. Like I talk about cohorts, consumer segmentations.
Like, you know, to me it should be like we need to go after, you know, Latinos in America. No, no. 18 to 22 year old Hispanic men in the Miami area. Now, you know, you're talking Cuban culture, But you know, 18 to 22, you know, Latino men in New York, Maryland, Dominican, Puerto Rico.
These cultural nuances matter. Yeah, yeah. And so now when I'm doing 50 ads, by the way, all I'm saying is it's the 1950s and I'm doing print ads and direct mail ads every day, looking at the data to make better television commercials. That's what I'm saying.
Right, right. Yeah. That's all this is to me. This is doing radio intelligent and direct mail day in and day out every day and using the quantum quality data.
So don't forget that means I'm advertising every day. I'm not testing and learning. I'm not throwing against the wall and see what sticks. I'm definitely not spraying and praying.
I am advertising every day for the sake of better advertising. Yeah, yeah, yeah, Makes sense. Yeah. So one obligatory question here.
Where you see AI in the content creation process? In the Fortune 500 we have to wait for copyright and trademark law to really catch up. Like I think us putting, like we're not putting out stuff at paint that's AI generated because we don't know the source and we don't want to be liable. We don't want our clients in a bad position.
So it's a foregone conclusion. And all the entrepreneurs are already doing it in small brands. And it's technology. Like it's going to be a way of thinking and prompt engineering and the way one thinks of the creative output.
And it's going to be remarkable for most creative people because they're going to be able to just. I'm going to be able to talk into a mic and make a 13 minute video that's going to crush that. It's going to cost me far less and be exactly how I want it over, you know, because I can keep editing it in a way that I never could have done with my own creative team internally in production. And it's going to be profound.
Yeah, yeah, yeah. Definitely agree that it's in some areas it's getting ready for prime time, but not, not for a lot of stuff that you're watching. Yeah. If I understand your audience well, like the lawyers involved, like, you know, what are you going to do if you're, if you're, you know, Church and Dwight, you're going to put out commercial and then get a cease and desist from crazy because they claim that some of their IP inspired.
So like we got, we've got a little ways to go. Yeah, totally. Yeah. Well, Gary, thanks so much for joining.
One last question for you here. So, you know, I think a recurring theme here is, you know, keeping up with what's going on here and, you know, whether it's new platforms emerging or algorithm changes, all that kind of stuff, it sounds to me like a mindset shift is what's really needed. You know, what would your advice be to those, you know, SAP CMOs out there listening? You know, how do they.
Not only for themselves but for their teams, like, how do they get that? There's a lot that comes to my mind, but let me bring it down a bit here. One, a lot of parents come up to me because I'm very out and about. They're like, gary, I hate them.
My 11 year olds on TikTok all day. What do I do? I'm like, to get off the phone and they're like, what? I'm like, delete it.
You're the parent. She's 11. Oh. But social pressure, this and that.
I'm like, okay, like everybody drank in my high school. I didn't because my mom mommed me. Same period with this. I don't know if this is a mind shit.
Well, first of all, to your point, it is a perspective and strategy standpoint. I am in deep belief that Most of the SVP's and CMOs and VPs don't believe organic, social. The most important thing. I do believe that that will change.
But I view that this is about the advertising ecosystem. You know, I talk to a lot of CMOs and they equally say to me, gary, I can't get my internal social credit team or I can't get my agency to do this. Well, I'm like, just like parents, I'm like, well, you're the boss, right? You know, like if you have a relationship with a great creative AI, let me pick one that I like, admire.
Drogafi. I love David Droga. If drogafi is doing your above line and you're, you know, creative but also doing your social and you look at the line and you're paying $2 million for social and 6 above the line, you're engling all AR and they're posting never and it's not their big. Like, you're allowed to say to drogify, like, do better or you're allowed to do like, this is how media, all those big creative agencies, we became the beneficiaries of becoming in the iit to do the creative social.
Yeah, yeah. And people save money. They're paying Trogo 2, they pay us 1 5, they say 500k, we get it 10 million times better because it's our religion. Yeah, right.
Like, you're allowed to take it internal. If Trogo 5 is not making you happy, you don't want VR media, you're allowed to take internal, take it external. I have a lot of people now reaching out to me and saying, I inherited an internal team. It's clearly not good.
You know, like, can you help? So those people made the decision that they're allowed to take it from internal to go external or vice versa. But what I would say is if you found this interesting, if and when you read the book, you find it even more interesting. It gets really detailed and it gets into creators, it gets into product placement and TV shows instead of commercials.
Like, I'm really going there there. Like all like sampling as like a marketing strategy trial. Like, more of our brands need to be able to taste things. Influencers can be wildly overpriced or underpriced.
You know, I don'. It's experiential filming it to get content. And I really, really think there's a lot of reinvention needs to be done. But I think it starts with everyone who's listening here that has the power to know that social is television now and to make the changes on their team internally or externally, be accountable that you're the big boss.
I say this all the time. Vader's got a lot of headaches and they're all my fault. Right. Because I empowered the person that hired the hired.
Like, I hired this person. And I understand that Sally or Johnny's thinking right now, but how did they get there? I hired Greg and Greg hired Sally. Like, that's me.
Yeah. And I think there's a lot of leaders here listening and like, if your social's not great, that's on you. And if you're reporting internally, isn't like justifying it, change the reports. That's what you did for television, right?
Right. Yeah. No, I love it. Yeah, that's great.
Well, again, thanks so much for joining. I'd like to thank Gary Vaynerchuk for joining us and sharing your insights. You can check out Gary and his latest book by following the links in the show notes. Hey, I wanted to say that a new book is coming to follow up the Jaga dad right hook.
Originally called Jaga dad left hook but I finally captured what I've been doing for the last one years as an entrepreneur, as a creator and influencer, as an operator of a marketing company that works Fortune 5500 companies and really punchlines in society which is great attention how to actually build brand and sales in the new social media world. I'm really proud of this book. When I read it and some of you followed my social nets to see the clips. When I read it in studio it got so deep, it goes so detailed, it goes macro and micro as I like to roll and so if you've not picked up a copy yet go yeah Gary BPE.com dpa which stands for day trading Attention I have a feeling this book much like Jab Jab Jabra literally got a note I just read it ten years ago the updated version of the marketing manual for your marketing team.
Definitely be a social media person get round yourself you give a book for them and definitely be A markers and Fortune 500 of your staff and creators influencers who trying to protect themselves. Hope you enjoyed as much as I enjoyed playing it together the manual that we can get that video engaging world and especially social media post world.