A Master Class in Lead Generation - Business Book Talk

What this episode covers

The New Rules of Lead Generation Proven Strategies to Maximize Marketing ROI By David T. Scott Marketing and lead generation for a large organization isn’t easy and this book tackles the tough questions you will run into. Sales and marketing are changing rapidly and you need to be using as many tools as possible to maximize results today, tomorrow and beyond. This book covers all aspects of marketing from the basics to advanced tactics that cover almost every marketing deal available today. David’s clear approach to his work is reflected in the books information and it’s an easy and informative read. Find out how you can get more by analyzing all your sales tools and implements a verity of emerging tactics.

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Frequently Asked Questions

How long is this episode of Business Book Talk?

This episode is 39 minutes long.

When was this Business Book Talk episode published?

This episode was published on July 21, 2014.

What is this episode about?

The New Rules of Lead Generation Proven Strategies to Maximize Marketing ROI By David T. Scott Marketing and lead generation for a large organization isn’t easy and this book tackles the tough questions you will run into. Sales and marketing are...

Can I download this Business Book Talk episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.