A Masterclass in Culture with IKEA CEO Jesper Brodin

From leading IKEA, one of the world's largest furniture brands, to championing sustainability and innovation, Jesper Brodin's journey is a remarkable tale of leadership and forward-thinking. As CEO, Brodin has been instrumental in steering IKEA towards a future-oriented business model, emphasizing the importance of long-term investments, embracing change, and the delicate balance between profitability and positive impact. In this episode of Culture Leaders Podcast, Jesper Brodin shares his insights on leading through times of change and the significance of having a vision deeply embedded in the core operations of a business. He reflects on his encounters with IKEA's founder and the invaluable lessons learned about thinking long-term, not just in terms of years but centuries. Join us on Culture Leaders Podcast as Jesper Brodin takes us through his journey at IKEA, sharing his thoughts on sustainable business practices, leadership challenges, and the exciting yet uncertain future shaped by technological advancements.   Segmented Timestamps [02:34] Embracing sustainability at IKEA. [05:10] The journey to leading a global brand. [08:45] Innovating for an eco-friendly future. [12:30] The balance between affordability and quality. [16:20] IKEA's vision for the next decade. [19:55] Personal insights on leadership and responsibility. [23:40] Share your thoughts and feedback.   Notable Quotes "The vision of IKEA is actually... not an after construction or not a sideline, but actually deeply embedded into the heart of what we do." - Jesper Brodin   "I suffer from a bit of optimism. So I tend to, you know, put some faith in also the unknown." - Jesper Brodin   "What scares me at the moment is leaders who don't take a greater responsibility than the position they cover." - Jesper Brodin    "To earn money is an amazing way to gain resources so we can expand what we do, including then creating jobs, having a positive impact on people and planet." - Jesper Brodin    "AI holds such lovely opportunities to create effectiveness, quality upgrade, and all sorts of benefits. And it has such scary risks for humanity." - Jesper Brodin  USEFUL LINKS   Reach Jesper at: LinkedIn: https://www.linkedin.com/in/jesper-brodin/    Websites:  http://www.ingka.com   http://www.ikea.com/us    GET MORE FROM THE CULTURE LEADERS PODCAST Website: https://www.jessicakriegel.com/ http://culturepartners.com Jessica’s LinkedIn: https://www.linkedin.com/in/jessicakriegel Culture Partners LinkedIn: https://www.linkedin.com/company/culturepartners/  Instagram: https://www.instagram.com/jess_kriegel/    Enjoyed the episode? We'd love to hear your thoughts! Leave us a review today.