A masterclass in customer research as a founder - Michele Hansen, Deploy Empathy

Michele Hansen is the co-founder of Geocodio, a SaaS business that provides geocoding and data matching for addresses, co-host of the fantastic podcast Software Social and author of the book Deploy Empathy, which is all about how to do great customer interviews. We cover a lot of ground in this short episode, including how to write a book, building in public and mental health as a founder. Along with some concrete tips on how exactly you can do customer research.What we covered in this episode:Michele’s podcast tourBuilding in publicWhy context is important for Twitter debatesThe real reason Michele wrote her bookStarting with a newsletterHow to do customer researchHow to understand your customersChanging their podcast support modelMental health as a founderBeing a founder with ADHDRecommendationsBook: The Little Book that Builds Wealth; Charlie Wilson’s WarPodcast: The IndicatorIndie Hacker: Marie NgFollow MicheleTwitterPersonal siteFollow MeTwitterIndie Bites TwitterPersonal WebsiteBuy A Wallet2 Hour Podcast CoursePodPanda (hire me to edit your podcast)Sponsor - Ramen ClubMy favourite community has just got a significant upgrade as it rebrands to Ramen Club, the best community to help you get to Ramen Profitability.Ramen club has 4 remote coworking sessions a week, masterminds, accountability calls, live AMAs, a fractional CFO, in-house VA, discounts and so much more. But most of all, the founder Charlie has done a wonderful job at cultivating a wonderfully friendly and supportive community.To join the world's most supportive community for bootstrapped founders to reach ramen profitable and beyond, head to ramenclub.so and use code "INDIEBITES" to let Charlie know I sent you and get 50% off your first month.