A Match Made in Marketing: How a Blind Date (Set Up by Me!) Created a Hospitality Power Couple

On this episode of Suite Success, host Katie Cline welcomes two of her longtime colleagues and friends: Yamil Errasti, the Founder of Everything Now, a marketing studio that helps brands find their voice and cut through the noise; and Pelayo Pintado, the CEO and Founder of Idónea Comunicación, one of the top PR and communications agencies in Spain. They also happen to be married — and Katie takes full credit, having set them up on a blind date years ago. The trio revisit that first date (spoiler: tapas were involved), and explore how two people from very different backgrounds — Mexico and Spain — ended up building a life together and growing two wildly successful businesses in the process. You’ll hear how cultural nuance, communication styles, and a shared love of storytelling helped shape their partnership. Yamil shares what it means to build a brand from the inside out, and how he helps clients uncover not just what they do, but why it matters. Pelayo opens up about navigating the fast-paced world of PR and the art of managing clients, media, and moments that matter. Together, they discuss how they’ve built trust with global brands, maintained creative integrity, and supported each other every step of the way. They also address the age old question: which matters more- marketing or PR? This conversation is equal parts creative inspiration, business strategy, and personal love story — and a reminder that sometimes, the best partnerships begin with a leap of faith (and a nudge from a mutual friend). Connect with Yamil and Pelayo: Everything Now's Instagram – ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Everything Now's Website – ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Yamil's LinkedIn – ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Idonea's Instagram – ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Idonea's Website – ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Idonea's LinkedIn – ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Thank you to this week's sponsors! Lodgify: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.lodgify.com/?afmc=28y⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Use code SUITE20 for 20% off all annual plans FeedCheck Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FeedCheck.co/SuiteSuccess⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to book a demo! Flytographer Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠flytographer.com/SuiteSuccess⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for $25 off your first shoot! Links: Apple Podcasts - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Spotify - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Suite Success Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with Katie⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠