A Memoir of Alignment: From Discovery to Implementation

What started as a small, well-intentioned project quickly grew into something much bigger.In this episode of Memoirs of Alignment, Devon Williams reflects on leading a university-wide implementation where executive vision, a brand-new Salesforce module, and an ambitious discovery effort collided. Through a massive discovery conference, cross-functional collaboration, and the challenge of aligning internal and vendor processes, this memoir explores what it really takes to move from uncertainty to shared understanding.This is a story about scope creep, emotional labor, and the hard work of alignment—before a single line of code is delivered.In this episode, you’ll hear about:How “small” projects quietly become enterprise-wide initiativesNavigating ambiguity when technology is new and assumptions are everywhereWhy discovery work is as much emotional as it is technicalAligning vendor and internal processes during agile implementationThe power of narrowing scope and delivering in achievable incrementsIf you’ve ever facilitated a meeting that wasn’t really about the agenda—or managed a project where clarity had to be built before progress—this episode is for you.