A Midsummer Market Research News Update

Welcome back to Intellicast! Thanks for joining us for a Midsummer Market Research News Update! Today’s episode starts with updates on upcoming conferences. It’s hard to believe in just a few weeks kids will be back in school and fall conferences will be starting. Get the overview of events before they’re here! In the first news story, the guys discuss GfK’s plans to sell its European Consumer Panel business to YouGov as part of its deal to merge with NielsenIQ (NIQ). Producer Brian shares a great sports metaphor to explain this decision. In another M&A news story, Brian and Brian talk about Qualtrics receiving a $500M investment from venture firm Accel following its acquisition by Silver Lake and Canada Pension Plan Investment Board (CCP) for $12.5B. This gives the new owners 100% of Qualtrics, including all the shares owned by SAP. The next story is AI-focused with a discussion of ESOMAR’s new task force to address the use of artificial intelligence in the research, insights, and analytics sector. The new task force aims to educate, raise awareness, and develop guidelines for the use of AI in the industry. Brian Lamar and Producer Brian chat about what this might mean for AI use in US research. To round out the episode, the Brians discuss Ipsos’s acquisition of the insights business of Big Village Australia, including its public sector research, employee research, and customer experience. Sago has also appointed Katherine Reagan as Chief Revenue Officer and promoted Raj Manocha to Chief Client Officer. Brian Lamar gives Raj a special shoutout for his superior fashion sense. This is a news-packed episode that perfectly sums up what the industry is up to this summer. Thanks for listening! EMI’s annual report on the sample industry, The Sample Landscape: 2023 Edition, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ Watch our latest webinar, Deeper Understanding on Mental Health: How Strategic Sample Blending and Narrative Inquiry Uncover Richer Insights, on-demand! Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices