A Modern Approach to Media Training with Michael Kingsley

Michael Kingsley is an executive communications consultant who founded the media relations practice area at Forefront Communications, a PR and marketing firm focused on financial services clients. Michael also has 20-plus years of experience in global public relations, journalism, and media production. Here, he shares his modern approach to media training and how to be genuine in interviews without neglecting your talking points.Key Takeaways:- Media training in a changing world- How to be authentic in a media appearance- The importance of storytelling in politicsEpisode Timeline:1:30 Why August 8th is Miami Dolphins Day3:30 The job of a spokesperson has changed5:20 Does the public want to see the CEO or the spokesperson?6:40 What's the first step in media training?9:15 The post-appearance breakdown11:40 How to insert your talking points into the interview12:40 How to be genuine while communicating your talking points15:30 How to teach authenticity?18:00 The fear of public speaking21:00 Storytelling in the 2024 election24:00 The importance of knowing your audienceThis episode’s guest:• Michael Kingsley on LinkedInSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.