A Modern Approach to the CMO's Strategy & Budgeting Framework

In this interview with host Steve MacDonald, meet Stephanie Shreve, a MarTech CMO with over 25 years of marketing experience, as she shares a modern approach to the CMO's strategy and budgeting framework. In a time when marketing budgets are shrinking but expectations are not, Stephanie introduces the CORE-MORE-EXPLORE framework. This framework involves allocating 70% of the budget to known tactics that have proven to work (CORE), 20% to slightly outside-the-box strategies (MORE), and 10% to completely new and experimental tactics (EXPLORE). Stephanie emphasizes the importance of data and collaboration in gaining buy-in from the CFO and CEO. She also highlights the significance of thought leadership content in building trust and relationships with customers.“We've got a really good approach to looking at in that planning stage; what are we going to do that we know well? What are we going to be willing to do outside the borders zone a little bit? And then what's that part where we're going to try something new?” - Stephanie ShreveStephanie talks about each area of the framework and how to maximize its potential. Click through to learn now. Follow Stephanie Shreve on LinkedInFollow Steve MacDonald on LinkedIn