EPISODE · Jul 22, 2026 · 22 MIN
A more connected approach to prenatal care
from Podnosis · host Fierce Healthcare
Despite the importance of prenatal care, recent CDC data show that access is declining. Fewer women are beginning prenatal care in the first trimester, while the share starting later in pregnancy or receiving no prenatal care is rising. Unified Women’s Healthcare supports women’s health practices and provides fertility services, maternity analytics, care coordination and other technology-enabled services. The company is exploring how those tools can help patients enter care earlier and receive more tailored support throughout pregnancy. Unified Chief Medical Officer Elizabeth Cherot, M.D., joins Senior Writer Anastassia Gliadkovskaya to discuss the company’s approach, the barriers keeping patients from prenatal care and the role technology can play in expanding access. To learn more about the topics in this episode: Family health provider Nest Health launches in-home prenatal services Why UnitedHealth Group is betting big on doulas Wavelet Medical, Aegis Ventures partner on first AI non-invasive fetal EEG monitoring platform New Medicaid-focused doula provider Malama launches with $9.2M See omnystudio.com/listener for privacy information.
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A more connected approach to prenatal care
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