A Mother Chooses Herself And Sparks A Movement For Women To Be Seen with Krystal Jugarap

Send us Fan MailA cluttered jewellery shelf became a doorway to entrepreneurship, and a new mum’s need for creativity became the spark for a movement. Mel sits down with Krystal Jugarap, a two-time founder, brand visibility strategist, award-winning speaker, and mum of three. Krystal unpacks how a simple product idea led to Book of Bijoux and then to EM/POWEREDbyWMN, a fast-growing platform that gets women founders seen on stages, in stores and across media.We dive into the practical engine behind visibility: building an open, user-friendly directory that helps people discover women-owned brands by identity and category; creating vendor markets and pop-up programs that connect makers to brick-and-mortar partners; and opening doors to speaking and press opportunities that accelerate credibility. Krystal breaks down what makes support truly accessible for small business owners, why many marketplaces exclude early-stage founders, and how to design resources and pricing that don’t punish women for starting where they are.The heart of the conversation is mindset and modelling. We talk frankly about mum guilt, the cost of trying to keep every ball in the air, and why choosing yourself isn’t selfish, it’s a lesson your kids will carry for life. You’ll hear simple practices for asking for help before burnout, carving out ten minutes to refill your cup, and letting go of the “super-parent” badge so you can focus on what matters. If you don’t have family support, Krystal shares concrete ways to find or build the room where support exists, from free communities to strategic investments that pay compounding dividends.If you’re craving community, clarity and the courage to be visible, this conversation gives you tools and proof you don’t have to wait for permission. Follow Krystal @IamKrystalJ on Instagram and explore @empoweredbywmn for directories, events, and their upcoming Bay Area summit. Enjoyed the chat? Subscribe, share with a woman who needs a boost, and leave a quick review to help others find the show.Support the show🎧 Enjoyed this episode? I'd love to stay connected!💚 Join the She's Organised Hub – Whether you're looking for community, practical support or deeper coaching, there's a place for you. Join our free Standard membership, or explore Premium and VIP for even more support. Let's continue the conversation inside the Hub!📱 Come and say hello on Instagram or Threads – I share practical tips, behind-the-scenes moments and everyday encouragement to help you simplify your life and steward it well. @shes.organisedIf this episode encouraged you, I'd be so grateful if you'd follow the podcast, leave a rating and write a positive review. It helps more women discover the show and allows us to keep spreading this message of intentional living.Remember...Organising is a tool to live the purposeful life beyond it!See you next time!Mel 💚