A Net Zero Journey: Huber's Future with EVP & Chief Sustainability Officer Jennifer Mason

Send us Fan MailSummaryIn this conversation, Evan J. Cholfin speaks with Jennifer Mason, EVP and Chief Sustainability Officer at Huber, about the company's long-standing commitment to sustainability, the impact of being family-owned, and the unique challenges and innovations in responsible sourcing and manufacturing. They discuss the importance of data integrity, employee engagement, and the long-term sustainability goals Huber is pursuing, including a target for net-zero emissions by 2050.TakeawaysJ.M. Huber has always prioritized sustainability as a core principle.Family ownership allows for a patient approach to sustainability.Responsible sourcing of wood products is critical for Huber's business.Cutting down trees can actually benefit forest biodiversity.Huber's approach to sustainability is unique due to its diverse product portfolio.Regulatory compliance is important but should not drive sustainability strategy.Data integrity and transparency are major challenges in sustainability reporting.Employee engagement is crucial for successful sustainability initiatives.Collaboration with suppliers is essential for addressing Scope 3 emissions.Innovations in responsible sourcing, like hydrogen fuel, are on the horizon.Soundbites"Sustainability is a core principle at Huber.""Cutting down trees can benefit biodiversity.""Sustainability is good business.""Collaboration is key to achieving net zero.""Data integrity is a major challenge.""We aim for net zero by 2050."Chapters00:00 Introduction to Sustainability at Huber 03:06 The Impact of Family Ownership on Sustainability05:48 Responsible Sourcing and Wood Products08:14 Unique Approaches to Sustainability in Manufacturing10:22 Challenges in Advancing Sustainability Initiatives 12:37 Managing Timberland and Carbon Footprint14:31 Data Integrity and Transparency in Sustainability16:56 Engaging Employees and Customers in Sustainability 19:26 Long-term Sustainability Goals and Targets 21:28 Innovations in Responsible Sourcing23:28 Looking Ahead in Sustainability SuccessVideohttps://youtu.be/c9II6OazYqE