A new brand for the North

This week ​on the Northern Agenda, Rob and Liam chat about the new buzzword for the North, replacing the 'Northern Powerhouse' and 'levelling up'. What does it mean and why does it matter? Rob reports back from a big-money property and development conference in Leeds where Northern politicians are desperate to make connections with investors, but it turns out so are the people running our big football clubs. ​With Radio 1's Big Weekend and a trophy parade for Liverpool Football Club, Liam tells us why it's going to be one of busiest weekends on Merseyside for years. ​And why do all the quirkiest stories from across the North seem to come from Blackpool? The Northern Agenda is Reach production, presented by Rob Parsons and Liam Thorp, and produced by Daniel J. McLaughlin. Learn more about your ad choices. Visit podcastchoices.com/adchoices