A New Home for Short-Form Content Creators -- James McFadden (Co-Founder & Co-CEO, Collab)

James McFadden is the Co-Founder and Co-CEO of Collab, a digital content studio and creator network that reaches over 230M followers and generates roughly 7B Vine loops per month. Prior to Collab, he and his brothers Tyler and Will started GoPotato TV, which created the original comedy series Eli’s Dirty Jokes. In this episode, we explore James and his brothers’ initial foray into digital with GoPotato TV and their decision to start the Collab creator network in 2012. James shares insight into a partnership with Next New Networks before and after its acquisition by Google, what he learned from a failed attempt to launch a video discovery site, and Collab’s early adoption of new platforms like Vine and Snapchat. Finally, he shares his perspective on bootstrapping a business and the vitality of execution in any startup. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Subscribe for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He currently serves as the SVP, Growth for Bent Pixels, the premier technology provider for the world's leading video networks and next-generation media companies. OUR SPONSOR This episode is brought to you by Epidemic Sound, the company reimagining music licensing for the digital age. Epidemic’s library contains tens of thousands of tracks that you can license a la carte or on a subscription basis. Unlike other music licensing companies, Epidemic Sound owns its entire catalogue and makes tracks available via one straightforward license to cover all your needs, worldwide and in perpetuity – no more headaches around usage reporting, performance royalties, or murky rights ownership. It’s better for the artists and better for you, the creator. So whatever your music needs, www.epidemicsound.com has got you covered!