A New Mission For The Toronto Magic Company

Jonah is joined by Ben Train, his Toronto Magic Company business partner, to offer up a glimpse of what life is like at the Toronto Magic Company, how it’s adapted to the world of virtual magic, upcoming events they’re hosting, and the lessons that he and Ben have learned after almost a full year of pivoting to the virtual.   A New Mission Ben and Jonah launched the Toronto Magic Company four years ago with the mission to share magic with public shows and programming for lay people around the Toronto area. When all live events were cancelled in March 2020 they had to shift the Magic Company to an all virtual environment and now their mission is to simply share magic. Now, thanks to virtual magic, Jonah and Ben are able to share magic not just in their geographic area of Toronto but all over the world, which has really helped to make the work they do a ton of fun.  Having Fun With Virtual Magic For Ben, virtual magic has changed his relationship with magic. In the past Ben has been honest about how challenging live shows can be. With all the prep work, stress, and travelling involved it can really take a toll on someone. Virtual magic has reinvigorated Ben and shown him just how much fun there is to have with magic. Ben feels more creative and more free than he could be on stage, he feels comfortable in his setting rather than feeling nervous before shows and for a variety of reasons this past year has helped Ben fall in love again with magic.  For Jonah, there’s always been so much mystery when you go to a private event to perform and you’re not always guaranteed a receptive audience. With virtual magic, Jonah has discovered a world of enthusiastic audiences excited to see magic done in a novel way. There’s something very special happening right now and the full potential for virtual magic is just beginning to be realized.  Living With Your Business Partner  Shortly after founding the Toronto Magic Company, Jonah and Ben made the decision to move in together as roommates to better coordinate their business projects. So what’s it like living together when each of you are fundamentally very different people? Jonah and Ben pull back the curtain on their home and living arrangement and share stories about how they couldn’t have pulled off this company without the other’s unique input. They also share how they overcome creative differences and lessons they’ve learned over the past several years in resolving conflicts and taking risks.  Next Stop, Magicland!  Unconventional.fun is coming back in 2021 and this year they’re taking a bold leap into a magic park setting. You might recall that in 2020 Ben and Jonah hosted the inaugural Unconventional.fun virtual magic convention by recreating an 8-bit virtual hotel environment where magicians could mill about and jam in the lobby and attend lectures and workshops. For their very first time doing it they wanted to recreate the familiar setting of a conventional convention, but this year they’re pulling out all the stops and embracing the creative freedom that a virtual environment offers. This year Unconventional.fun is going to Magicland, a virtual amusement park for magicians. More details will be coming out soon so for now you should sign up to the mailing list by visiting Unconventional.fun to be notified when tickets go live.