A New Perspective on Black Friday and Deep Discounts

from The Rethink Marketing Podcast · host Colin Jeffries & Paul Frodge

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge rethink the traditional goals of Black Friday, Small Business Saturday, Cyber Monday, and the cadre of surrounding deep discounting days. How should we think about customer retention, customer experience, customer satisfaction, branding, and the myriad other aspects of marketing strategy? New customer acquisition through deep discounting is easy, but what are the long-term implications? How do we flip the script and improve retention? It's another can't miss conversation! The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library. We are a proud partner show of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode metadata supplied by the publisher feed · Published Nov 14, 2023

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This episode was published on November 14, 2023.

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