A new spin on Racquet magazine

Steph Chung is managing partner at Racquet, the New York-based magazine that takes a fresh, anti-elitist look at the world of tennis. There have been some big changes since the last issue, with editor David Shaftel and art director Larry Buchanan both leaving the magazine, and a more commercial emphasis across the pages, with a big Gucci photo shoot on the cover and inside, and a partnership with Seoul-based cultural creators Ssoldot. It’s all part of a plan to take advantage of what Steph calls, “the convening power of the magazine”, and in this conversation she outlines their plan for making it more commercially successful, while expanding further into events, merchandise, and other activities based around tennis.