A New Take on Treatment Adoption
An episode of the DELTAMV’S INSIGHT BITES podcast, hosted by DeltaMV Knowledge Solutions, titled "A New Take on Treatment Adoption" was published on September 18, 2024 and runs 7 minutes.
September 18, 2024 ·7m · DELTAMV’S INSIGHT BITES
Summary
The pharmaceutical industry is using models for treatment adoption that can be traced back over a hundred years. At DeltaMV, we question how relevant these models are in today’s digital world. Should we be looking over the fence at FMCG models and move on from the established approach? In this episode, we share key insights from our conversations with clinicians across Asia-Pacific around how they adopt new treatments.
Episode Description
The pharmaceutical industry is using models for treatment adoption that can be traced back over a hundred years. At DeltaMV, we question how relevant these models are in today’s digital world. Should we be looking over the fence at FMCG models and move on from the established approach?
In this episode, we share key insights from our conversations with clinicians across Asia-Pacific around how they adopt new treatments.
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