A New Way to Lead: How These Car Dealers Built a Culture That Wins episode artwork

EPISODE · Apr 11, 2025 · 51 MIN

A New Way to Lead: How These Car Dealers Built a Culture That Wins

from Keep The Change · host Bart Nollenberger

In this episode, I sit down with two incredible leaders—Mickey Seelye, President of Seelye Automotive Group, and Stan Qualls, GM and culture driver—to unpack what really drives sustainable success in the car business.Here’s the twist: it’s not about selling more cars. It’s about serving more people.Whether you're a GM, GSM, sales leader, or dealer principal, this conversation will challenge how you see your role—not just as a business operator, but as a leader who carries real influence at home, in the store, and beyond.In this episode, we talk about:The wild origin story of Seelye Auto Group: from janitor to dealer principalWhy culture beats commission plans—and how to build one that actually lastsLeading with faith in a high-pressure, high-performance industryWhat’s really keeping your managers up at night—and how to show up for themIdentity, burnout, addiction, redemption... and why your best days are still aheadIf you're in the auto industry and you’ve ever felt like:You're great at the grind, but struggling to connect with your teamYou're hitting the numbers, but something’s missing at homeOr you’ve lost yourself chasing titles, trophies, and 20 Groups……this episode is your reset button.It’s raw. It’s honest. And it’s exactly what more dealers need to hear in today’s business climate.Enjoying the show? Subscribe and leave a review on your favorite podcast players!Subscribe on Apple: https://podcasts.apple.com/us/podcast/keep-the-change/id1622521488Subscribe on Spotify: https://open.spotify.com/show/2xcQk7kNGNOnWuZ14aDkWCConnect with Anthony BirdsongInstagram: https://www.instagram.com/anthony_bird_brand/Connect with Bart Nollenberger:LinkedIn: https://www.linkedin.com/in/bart-nollenberger-4949405a/Facebook: https://www.facebook.com/BartNollenbergerCoaching

In this episode, I sit down with two incredible leaders—Mickey Seelye, President of Seelye Automotive Group, and Stan Qualls, GM and culture driver—to unpack what really drives sustainable success in the car business. Here’s the twist: it’s not about selling more cars. It’s about serving more people. Whether you're a GM, GSM, sales leader, or dealer principal, this conversation will challenge how you see your role—not just as a business operator, but as a leader who carries real influen...

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A New Way to Lead: How These Car Dealers Built a Culture That Wins

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This episode is 51 minutes long.

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This episode was published on April 11, 2025.

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In this episode, I sit down with two incredible leaders—Mickey Seelye, President of Seelye Automotive Group, and Stan Qualls, GM and culture driver—to unpack what really drives sustainable success in the car business.Here’s the twist: it’s not about...

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