PODCAST · business
Keep The Change
by Bart Nollenberger
You can transform your dealership from the inside out, and Bart Nollenberger will show you how. “Keep The Change” is your go-to podcast for leadership growth in the automotive world—and there’s a reason leaders across the country swear by Bart’s coaching. His hands-on, proven approach has helped managers and owners just like you create lasting, meaningful change in their dealerships, and in every episode, he’s sharing his personal breakthroughs, field-tested strategies, and inspiring success stories, so you can do the same. If you’re new here, you’re exactly where you need to be. Each episode of “Keep The Change” will empower you to develop stronger leadership skills, build a winning culture, and stay ahead in a fiercely competitive market. Ready to go beyond sales training and actually transform how your dealership operates? Join Bart and keep the change you’ve worked so hard to create.
Episodes
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Leading with Compassion: How Faith, Culture, and Recovery Shape Great Leaders with Scott Rodgers
What does it look like to lead people who are broken, hurting, and rebuilding their lives — and what can every leader learn from that? In this episode of Keep the Change, Bart sits down with his longtime friend Scott Rodgers — pastor, author, and leader — for a conversation about leading with...
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From EMT to GSM with Michael Wengert, General Sales Manager at Toyota of Lancaster
From EMT to GSM: Michael Wengert on Showing Up Michael Wengert was an EMT for eight years until a layoff sent him to a Toyota dealership. He was top salesperson by month two. Now he is the General Sales Manager at Toyota of Lancaster in Southern California. Bart Nollenberger and Michael talk…
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Trent Denman: Stop Buying Leads, Start Building a Book
Most car salespeople don't have a word-track problem. They have a prospecting problem. Trent Denman has spent 15+ years as an auto broker at HM Brown in Colorado Springs, selling thousands of cars across recessions, COVID, and supply chain shortages, almost entirely from business he generated...
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Greg Pollice: Build Your Own Team, Coach Don't Dictate
Forty-four years in the car business, eight dealerships, and one rule Greg Pollice won't break: if you don't believe it, don't say it. Greg Pollice, GM of Brenneman Ford in Chester, PA, joins Bart to talk about what's actually changed in dealership leadership — and what hasn't. He came in when...
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You Can't Fix a Culture You've Never Measured — with Tyler Long
Ask any executive how important culture is and you'll hear "it's our DNA." Ask how they measure it and the room goes quiet. Tyler Long built the tool that answers that. He and Bart get into why engagement surveys capture opinions while the Culture Health Scorecard measures behavior, why one...
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The Skill That Got You Promoted Won't Keep You There
Every month, in thousands of businesses, the same thing happens: the top producer gets promoted to run the department. Ninety days later she's exhausted, working more hours than anyone, and the department is no better than it was before she got there — because everything that made her great at…
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Culture, Accountability & Faith in the Car Business — Mickey Seelye & Stan Qualls
Mickey Seelye and Stan Qualls return to Keep the Change for an hour that turned into more than a business conversation. Mickey runs Seelye Auto Group, five Southwest Michigan stores founded in 1963 by his grandfather — a wounded Iwo Jima Marine who went from bagging groceries to janitor to owner....
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Why the Best Leaders Ask Questions Instead of Giving Answers | Chris Saraceno
Chris Saraceno is back on Keep the Change. As VP and Partner of Kelly Automotive Group (12 franchises, 7 locations, ~500 team members), Chris knows what it takes to build and sustain culture at scale. In this conversation, Bart and Chris go deep on why culture is really about behaviors, how great...
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From Marine Corps to Main Street: Ken Cook on Building a Dealership with Core Values
Ken Cook, owner of BZ Automotive in Indiana, sits down with Bart Nollenberger to share his journey from a short career in the Marine Corps to becoming a successful independent dealer in a market dominated by giants. Ken opens up about the power of core values in shaping culture, why he rewards...
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Rob Ruth Returns: The Buying Center Blueprint That Buys 362 Cars a Month Off the Street
Rob Ruth from Bob Ruth Ford joins Bart Nollenberger for a second time to pull back the curtain on the buying center model that transformed his dealership. Rob shares how he went from personally messaging sellers on Facebook Marketplace to building a six-person team that acquired a record 362...
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Sam Sweis: Immigrant Work Ethic, Selling Exotics from Indiana, and Why Your Team IS the Strategy
Sam Sweis went from washing cars at a California Dodge store to owning Sweis Infiniti in Indiana — with 27 acquisitions along the way. In this episode, Sam and Bart dig into what actually drives long-term success in the car business: building your bench from within, understanding that every...
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Transformation: Healing From the Inside Out
Bart Nollenberger just got back from twelve days in Lusaka, Zambia — and he came home with a message he can't stop thinking about. Invited to speak to more than two dozen audiences, from children in the slums to recovering men in a treatment center to business leaders and church congregations…
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David Long on Step Zero: Why Attitude, Energy & Approach Beat Process Every Time | Keep the Change
David Long returns to Keep the Change to talk about his new book, Step Zero — and why winning isn't just about executing the process, but everything that happens before step one. Bart and David break down the three things that separate top performers: attitude, energy, and approach. David also...
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The Mistake Quietly Killing Car Dealerships in 2026 — And the Leader Who's Calling It Out
COVID didn't just inflate paychecks — it gutted a generation of car people. Old dogs cashed out, GSMs got promoted before they were ready, and salespeople learned to take orders instead of build value. Now the margins are gone and a leadership gap is staring the industry down. Bart sits down with...
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Your Team Is Watching!
Your team isn't underperforming. Your feedback loops are. The best leaders I know aren't failing because they lack knowledge. They're failing because nobody around them is telling them the truth. Their team nods. Their managers agree. Their numbers stay flat. And somewhere in the back of their...
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Inside the Leadership System Behind Multiple Winning Dealerships with Drew Tutton
Most leaders are making this mistake daily, and their team already knows it. Drew Tutton has built what most people in automotive only talk about at 20-group meetings and never actually create. Multiple dealerships. Multiple partnerships. A reputation that precedes him across Georgia and Alabama....
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The 'Thing' Killing Your Dealership That Nobody Talks About with Wendy Reeves
What separates thriving dealerships from failing ones? It's not the tools. It's not the leads. It's the culture, and most dealers are building theirs on a cracked foundation. In this episode of Keep the Change, Bart sits down with Wendy Reeves, founder of BDC Angels and EiQ Performance Solutions,...
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What 20 Years in the Marine Corps Taught Me About Leadership With Emer Sanabria
Be honest, when's the last time someone actually challenged how you lead? Not your strategy. Not your numbers. You. I didn't know Emer Sanabria before we sat down. Michael Cillo told me I had to talk to him. Within minutes I understood exactly why. Emer spent 20 years in the Marine Corps. He's…
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107 Cars, One Miracle, and What Happens When You Just Say Yes with Brian Robbins
A dad watches his daughter lose everything — her strength, her coordination, her independence — over six months. Doctors have no answers. Hope is running thin. Then one night, everything changes. What Brian Robbins did with that moment didn't just transform his family. It became a nonprofit that...
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The Hard Work Advantage: What Most People Don’t Understand About Success | Ty Nollenberger (Father & Son Episode)
My guest this week is my oldest son, Ty Nollenberger, and what started as a simple discussion turned into one of the most honest talks I’ve had on this show about discipline, pressure, leadership, risk, and what it really takes to build something over time. We talk about the moments that shape…
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Why Some Leaders Build Great Teams… And Others Destroy Them Without Realizing It with Adam Marburger
If you’ve ever looked around your business and thought, “Why does it feel like we’re working so hard… but something still feels off?” this conversation is for you. Adam Marburger is one of those rare guys who can talk growth without hype, leadership without ego, and success without pretending the...
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From 50 to 400 Cars a Month: The Leadership System Behind Bob Ruth Ford with Rob Ruth
If you’ve been around this show for a while, you know I love a good solo episode. But this week? I get to sit down with one of the most class-act humans I’ve met in this industry, Rob Ruth from Bob Ruth Ford in Dillsburg, Pennsylvania. And I’m telling you… the more conversations we have on Keep…
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Culture Eats Strategy for Breakfast (And Most Leaders Miss This) with Eustace Mita
What if the biggest thing holding your business back isn’t your strategy… but your culture? In this episode of Keep The Change, I’m pulling one from the archives with one of my favorite humans on the planet, Euse Mita. He’s the Chairman of Icona Resorts, a former top leader at Half-a-Car, and the...
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The Culture Problem That Doesn’t Show Up in Reports
Culture isn’t what’s written on the wall. It’s what people feel when pressure hits. In this solo episode of Keep The Change, I go deeper than I usually do. Just a real, honest conversation about what culture actually looks like when it shows up every single day in meetings, in one-on-ones, and in...
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Why Culture Is Costing You More Money Than You Think (And How to Fix It)
What if the thing holding your business back isn’t strategy… but communication? Before you scroll past this episode thinking, “Ahhh, culture stuff isn’t my thing,” hear me out, because what we’re really talking about here is profit, performance, and people actually wanting to work with you. In…
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Thank God for the Car Business: Frank Lopes on Leadership, Legacy & Transformation
What if the car business wasn’t just about cars… but about calling, transformation, and legacy? In this episode of Keep the Change, I finally sit down with someone I’ve been chasing for a while, not because he was hiding, but because he’s been too busy changing lives. Frank Lopes is a 30-year...
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Pressure Reveals Everything: The Leadership Habits That Make or Break Culture
There’s a moment every leader faces, when waiting is no longer an option. No excuses. No blaming the market. No hiding behind “I’m not ready.” You either step up… or your habits step in for you. In this solo episode of Keep the Change, I share one of the most powerful leadership lessons of my…
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From Homeless to COO: Ed Roberts on Leadership, Faith, and Becoming the Obvious Choice
What happens when a kid who grew up homeless, digging through dumpsters for survival, becomes one of the most respected leaders in the automotive industry? This episode isn’t just a conversation, it’s a reminder that your past doesn’t get to vote on your future. On this episode of Keep the…
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The Questions Great Leaders Ask (And Why “Why” Is the Wrong One) with Dan Nicholas
What if the questions you’re asking are actually holding people back instead of moving them forward? I sat down with my friend Dan Nicholas, one of the most quietly influential humans I know, and what unfolded wasn’t just a podcast… it was a masterclass in leadership, listening, faith, and real...
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Who You Are at Work Shouldn’t Cost You Who You Are at Home with Joel Manby
What if the way you lead at work didn’t cost you your soul at home? That’s the question that kept coming up for me in this conversation with Joel Manby. And honestly, it’s one of the most meaningful conversations I’ve had on Keep the Change. Joel’s resume is impressive on paper. Harvard. General...
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Scaling from 150 to 1,000 Cars a Month: The Chris Martinez Leadership Blueprint
What if the single decision that changes your entire life looks ordinary in the moment. What if the turning point in your career doesn’t feel like a turning point at all until years later. And what if the leader you become is shaped not by victory, but by what you choose to do when no one else is...
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If Your Team Is Struggling, Start Here — A General Manager Breaks Down the Real Leadership Problem with David Long
What if the biggest breakthroughs in your dealership weren’t hiding in new tech… but in the way you lead your people? That’s exactly where today’s conversation goes and trust me, you’re going to feel this one. In this episode, I sit down with someone who needs no introduction in automotive: David...
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What Your Team Isn’t Telling You — And Why It Matters More Than You Think with Bill Goodwin
What if the gap between the leader you think you are… and the leader your people actually experience… is wider than you realize? That’s where we’re going today. I’m Bart Nollenberger, and on this episode of Keep the Change, I’m sitting down with someone who has reshaped the way I look at...
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Why Most Managers Fail: The Mistakes You Don’t Even Realize You’re Making with Bart Nollenberger
What if the biggest breakthroughs in your dealership have nothing to do with inventory, rates, or traffic, but everything to do with you? In this solo episode, I pull back the curtain on the real mistakes managers make and the simple shifts that can completely transform your culture, your people,...
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Stop Ignoring the Culture Piece — It’s Costing You Money!
Ever wondered why some dealerships have record-breaking months while others, with the same tools and talent, can’t seem to sustain momentum? In this solo episode of Keep The Change, Bart Nollenberger breaks down one of the most overlooked profit drivers in the car business: culture. Not the…
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How to Turn Your CRM into an ATM with Tom Stuker
If you’ve been in automotive longer than five minutes, you’ve probably heard the name Tom Stuker. He’s the guy who literally invented the BDC. The guy who turned phone sales into an art form. The guy who logged 23 million miles training dealerships across the planet And today, he’s on Keep the...
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Are you really leading… or just managing? (Here’s the Hard Truth)
Hey Keep The Changers, today’s episode might just change the way you look at leadership and culture forever. I’ve been in the automotive business for over 40 years (yeah, I know… you can do the math), and one thing I’ve realized after all that time is this: the word “culture” never shows up in...
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Why Surrender Might Be the Strongest Decision You’ll Ever Make with Westley Morris
What if the hardest parts of your story were actually the very things that could change lives? In this episode of Keep the Change, I sit down with Westley Morris, and let me tell you, this conversation hit me straight in the gut in the best way possible. Westley’s story is raw, it’s real, and…
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Why Introverts Might Be Better Leaders Than Extroverts with Antoinette Griffin
What if being introverted wasn’t a weakness to “fix,” but a strength to lead with? In this episode, my guest is Antoinette Griffin, a leadership coach, trainer, and faculty member with Maxwell Leadership who specializes in communication and human behavior. You’ve probably seen her on some of the...
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The Question That Changes Everything: Dr. Patrick Davitt on Finding Your Why
What if the difference between where you are and where you want to be comes down to one word—discipline? In this episode I sit down with my good friend Dr. Patrick Davitt, a John Maxwell certified coach, professor, author, ultra-endurance athlete, and all-around powerhouse in body, mind, and...
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The Cadence That Builds Winning Dealerships with Brian Kramer
In this episode my guest is Brian Kramer, Executive Vice President at Cars Commerce and General Manager of AccuTrade. Brian’s career has taken him from washing cars as a porter to leading one of the most innovative companies in the automotive space. Along the way, he’s learned what it really…
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Are You Leading People… or Just Managing Problems? with Deb Ingino
What do you do when you feel like the odds are stacked against you? In this episode, I sit down with my good friend and powerhouse leader, Deb Ingino, faculty member of Maxwell Leadership and CEO of Strength Leader. From growing up as the oldest of seven kids in a two-bedroom Bronx apartment to...
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3 Culture Mistakes That Are Quietly Costing Your Business with John Griffin
Some leaders talk about culture like it’s a “nice to have.” John Griffin will tell you, it’s the make-or-break factor for every organization. In this episode, I sit down with John Griffin, Vice President of Global Programs at Maxwell Leadership, a man who’s walked through deep personal trials,...
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The Leadership Blind Spot That’s Costing You Loyalty
In this episode, it’s just me with you again and we’re diving deep into one of John Maxwell’s most powerful leadership principles: the Law of Addition. It’s the idea that real leaders add value to others by serving them. We’ll look at what that means in everyday leadership, whether you’re running…
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The 4 Leadership Laws That Will Make or Break Your Dealership
In this solo episode of Keep The Change, I’m diving into something I didn’t plan... but was prompted by that good ol’ still small voice. You know the one. The voice that whispers, “Do this,” and you want to say, “Darn it,” because you know it’s going to stretch you. That voice led me back to one…
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Why Most People Stay Stuck (And How to Stop Being One of Them) with Paul Martinelli
In this episode of Keep the Change, I get the absolute honor of sitting down with one of the most impactful mentors of my life—Paul Martinelli. Now, when I say Paul has built empires... I mean it. From a high school dropout sleeping in a karate dojo, to launching eight multi-million dollar...
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The Culture Every Dealership (and Business) Needs to Survive What’s Coming with Eustace Mita
In this episode of Keep The Change, I sit down with someone who’s not just a mentor, not just a friend—but the man who shaped my entire view on leadership, business, and what it truly means to love people through your work: Euse Mita. Euse isn’t just leading companies—he’s creating movements.…
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What Happens When You Lead Without Emotional Intelligence with Adam Holbrook
In this episode, my guest is Adam Holbrook from Maxwell Leadership—an entrepreneur who built and sold two companies, and someone who knows firsthand what it means to lead others after learning how to lead himself. We talk about the side of leadership that doesn’t show up on spreadsheets—like what...
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How to Build a Family Business That Lasts: Lessons with Matt Lewis (Part 2)
In this episode, my guest is Matt Lewis from Lewis Automotive, and we’re picking up where we left off. This is Part Two of our conversation, where we dive deeper into how Matt’s leadership philosophy drives real results, but we also open up about the hurdles, the growing pains, and the mindset...
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How to Build a Family Business That Lasts: Lessons with Matt Lewis (Part 1)
Have you ever wondered what it really takes to build a family business that thrives for four generations? Not just survives—thrives. In this episode, I sit down with my friend Matt Lewis from Lewis Automotive, and let me tell you… this isn’t your typical leadership chat. We sit down for part one…
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ABOUT THIS SHOW
You can transform your dealership from the inside out, and Bart Nollenberger will show you how. “Keep The Change” is your go-to podcast for leadership growth in the automotive world—and there’s a reason leaders across the country swear by Bart’s coaching. His hands-on, proven approach has helped managers and owners just like you create lasting, meaningful change in their dealerships, and in every episode, he’s sharing his personal breakthroughs, field-tested strategies, and inspiring success stories, so you can do the same.
If you’re new here, you’re exactly where you need to be. Each episode of “Keep The Change” will empower you to develop stronger leadership skills, build a winning culture, and stay ahead in a fiercely competitive market. Ready to go beyond sales training and actually transform how your dealership operates? Join Bart and keep the change you’ve worked so hard to create.
HOSTED BY
Bart Nollenberger
CATEGORIES
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Frequently Asked Questions
How many episodes does Keep The Change have?
Keep The Change currently has 205 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Keep The Change about?
You can transform your dealership from the inside out, and Bart Nollenberger will show you how. “Keep The Change” is your go-to podcast for leadership growth in the automotive world—and there’s a reason leaders across the country swear by Bart’s coaching. His hands-on, proven approach has helped...
How often does Keep The Change release new episodes?
Keep The Change publishes regularly with 205 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Keep The Change?
You can listen to Keep The Change on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Keep The Change?
Keep The Change is created and hosted by Bart Nollenberger.
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