A New World for Branding in Esports

Sponsored by Dell This week’s episode was recorded live at CES 2020. Brands are benefiting from backing esports. It offers direct access to a prime consumer group: 18-35 year olds who may have already parted ways with traditional TV. We hear from a star esports athlete, the CEO of his team and Dell discussing how brands must find unique ways, such as esports, to share their message. Guests Bryan de Zayas, Global Director of Marketing, Dell Steve Arhancet, Co-CEO and Owner, Team Liquid Jonathan “@EliGE” Jablonowski, CS:GO Player, Team Liquid