EPISODE · Apr 9, 2009 · 13 MIN
A new world order
from Guest speakers · host CambridgeJBS
Kevin Roberts, CEO of Saatchi & Saatchi, believes we are seeing not a global recession but a global catastrophe and a radical restructuring of the world. The leaders who emerge from this will be those who are able to emotionally inspire others, and re-introduce trust in a world of uncertainty and fear; they will be able to capture the power of language, they will be, like Barack Obama, the storytellers. Kevin Roberts explains why he believes the revolution will begin with language.
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A new world order
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