EPISODE · Apr 9, 2009 · 13 MIN
A new world order
from Guest speakers · host CambridgeJBS
Kevin Roberts, CEO of Saatchi & Saatchi, believes we are seeing not a global recession but a global catastrophe and a radical restructuring of the world. The leaders who emerge from this will be those who are able to emotionally inspire others, and re-introduce trust in a world of uncertainty and fear; they will be able to capture the power of language, they will be, like Barack Obama, the storytellers. Kevin Roberts explains why he believes the revolution will begin with language.
What this episode covers
Kevin Roberts, CEO of Saatchi & Saatchi, believes we are seeing not a global recession but a global catastrophe and a radical restructuring of the world. The leaders who emerge from this will be those who are able to emotionally inspire others, and re-introduce trust in a world of uncertainty and fear; they will be able to capture the power of language, they will be, like Barack Obama, the storytellers. Kevin Roberts explains why he believes the revolution will begin with language.
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A new world order
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