A Nonfiction Author’s Guide to Substack

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This episode is 1 hour and 7 minutes long.

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This episode was published on December 10, 2025.

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I am not a big fan of Substack for novelists. Most novelists are better off using the free version of Kit and WordPress. However, Substack is a completely different story for nonfiction authors. If you’re a nonfiction author who wants to grow your platform without juggling five different tech tools, this week’s Novel Marketing episode is for you. In this week’s episode, I talk with screenwriter and Substack superuser James Cary about how nonfiction authors can use Substack to attract readers, deepen engagement, and earn recurring income. You’ll learn When Substack is (and isn’t) a good fit for authors How to get your first 100+ subscribers When and whether to monetize your Substack If you’ve been wondering whether you should start a Substack or what to do with the one you already have, listen in or read the blog version to get help on your decision and guidance on your plan. Support the show

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A Nonfiction Author’s Guide to Substack

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