A Nose for the Niche - Crafting a Unique Fragrance Voice

The world of indie perfumes has become extremely crowded, leading people to wonder if there is space for their product in a marketplace full to the brim. And, that is the question Karen is here to address this week. Entering any marketplace as a beginner can feel daunting, but facing one that is over-saturated and full of high end brands posing as independent can easily be enough to give you second thoughts. However, in this week's episode, Karen is here to tell you that you have nothing to fear and, there is space for you, as long as you find your niche… KEY TAKEAWAYS Gatekeeping will tell you there is only one way to become a perfumer and if you don’t follow that path, you’re doomed to fail. However, Karen does not buy into this theory and explains how there are in fact many routes into the perfume industry.  A lot of people reverse engineer their product by looking for something that doesn’t exist in the marketplace and then creating a product to fit that space. But, as Karen explains, the real niche is already inside of you, you just have to find it.  But, how do you find that niche? Karen shares her personal journey on how she discovered hers and gives you some guidance on how you might find yours.  To help you find your place in the perfume world, Karen has created a set of journal prompts and an accompanying audio guide. She explains how they work and what you will achieve by using them.  BEST MOMENTS  “It’s not always the flashiest branding or fanciest bottle that creates lasting impact.  What really cuts through the noise is the work that feels intentional.” “What the world doesn’t need is more generic.” “The thing that feels the most ‘you’ is often the thing that you have been dismissing as too weird or too impractical.” EPISODE LINKS: Free Journal Prompts + Audio Guide VALUABLE RESOURCES Getting Started Guide Artisan Perfumery Mastermind   ABOUT THE HOST Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way.  Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances. With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques. Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing. CONTACT DETAILS Website Instagram Facebook YouTube Email