A Nova Teoria da Jornada do Consumidor Digital

from InPodcast Hosted by Giovani Letti e Patrick Naufel

Neste episódio, Giovani Letti e Patrick Naufel analisaram a nova teoria da jornada do consumidor digital e seu conceito de "Mapas de Influência", onde consumidores transitam de forma fluida e simultânea entre quatro comportamentos-chave (4S): streaming (assistem), scrolling (navegam), searching (buscam) e shopping (compram). Esse novo modelo foi tema de um estudo publicado recentemente pelo Boston Consulting Group (BCG) e de um artigo no Think With Google. Também discutiram e compararam os modelos clássicos da jornada do consumidor, como o AIDA, além da teoria dos 4As e 5As.

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A Nova Teoria da Jornada do Consumidor Digital

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This episode is 50 minutes long.

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This episode was published on April 17, 2025.

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