A Passion for Cosmetics Leads to $1 Million in First-year...

What this episode covers

The YouTube-to-ecommerce business model may be the best way to build an audience of customers. It worked for Lisa and Paul Jauregui. Lisa’s passion for cosmetics led to her YouTube channel, which educated consumers on the use and selection of those products. And that audience generated customers for BK Beauty, a direct-to-consumer cosmetics brand that the Jauregui’s launched in August 2019.

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Frequently Asked Questions

How long is this episode of Ecommerce Conversations?

This episode is 26 minutes long.

When was this Ecommerce Conversations episode published?

This episode was published on September 18, 2020.

What is this episode about?

The YouTube-to-ecommerce business model may be the best way to build an audience of customers. It worked for Lisa and Paul Jauregui. Lisa’s passion for cosmetics led to her YouTube channel, which educated consumers on the use and selection of those...

Can I download this Ecommerce Conversations episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.