A photographer's guide on personal branding

Rebecca Downie, a professional photographer, shares her journey from a sales career to running her own photography business. She discusses the challenges and learnings from her first photography business and how she transitioned to her current focus on personal branding photography. Key Takeaways 1. Personal branding photography is about telling a story and intentionally projecting values and expertise. 2. LinkedIn profile photos should be professional, intentional, and aligned with your industry and personal brand. 3. Confidence in front of the camera can be improved by working with a photographer you trust and who makes you feel comfortable. 4. Combining written content with visual elements on LinkedIn can make your profile more memorable and increase visibility.