A pigeon, a Crow & a Seagull walk into a brand meeting...

This week on Seasonal Discussions, things get…a little unhinged (in the best way). I’m joined by Mark Thouless from Flux, a brand agency that doesn’t just talk about making brands happen, they actually give a sh*t about doing it properly. But don’t expect a neat, buttoned-up branding masterclass…that’s not how this conversation goes. Instead, we get into the real stuff: Why branding so often misses the mark, what it actually takes to make something resonate, and how creativity, honesty, and a bit of chaos all play a role. Along the way, there are: – questionable (but surprisingly accurate) analogies – deep dives into geek culture and toxic fandoms – a completely unnecessary (but unforgettable) stand-off between a pigeon, a crow, and a seagull – and just enough insight to make you rethink how brands should show up in the world It’s messy, it’s funny, and somewhere in the middle of it all…it makes a lot of sense. If you’ve ever wondered what happens when serious brand thinking meets zero interest in taking itself too seriously, this one’s for you. Check out Flux for yourself: https://www.readytoflux.com https://www.readytoflux.com/flog https://www.instagram.com/readytoflux/ https://www.linkedin.com/company/readytoflux/