EPISODE · Sep 25, 2020
A Pivotal Moment in Healthcare Engagement
from SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators · host Society for Healthcare Strategy & Market Development
Consumers expect to have personalized, one-to-one digital experiences. This is now more important than ever for healthcare organizations recovering from COVID financial loss and serving as thought leaders in their communities. Healthcare providers need to evolve their digital front door experiences to acquire and retain the right patients, especially as the healthcare landscape continues to evolve with retail giants and big-chain pharmacies announcing big investments in the space. In this podcast, hear a passionate discussion around how hospitals and health systems can better leverage data and insights to accelerate intelligent engagement in today’s highly competitive consumer-driven landscape. By pinpointing the right growth opportunities and the individuals most likely to need care--plus how to best reach those individuals, providers deliver service line growth, optimize the payer mix, improve network utilization, and extend patient lifetime value.
What this episode covers
Consumers expect to have personalized, one-to-one digital experiences. This is now more important than ever for healthcare organizations recovering from COVID financial loss and serving as thought leaders in their communities. Healthcare providers need to evolve their digital front door experiences to acquire and retain the right patients, especially as the healthcare landscape continues to evolve with retail giants and big-chain pharmacies announcing big investments in the space. In this podcast, hear a passionate discussion around how hospitals and health systems can better leverage data and insights to accelerate intelligent engagement in today’s highly competitive consumer-driven landscape. By pinpointing the right growth opportunities and the individuals most likely to need care--plus how to best reach those individuals, providers deliver service line growth, optimize the payer mix, improve network utilization, and extend patient lifetime value.
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A Pivotal Moment in Healthcare Engagement
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