A platform that enables and nurtures brands in their distribution: the story of Oxbow Brands

In this episode I talk with Rahul Johar who has literally scaled brands in India across several retail formats. What is true is that Indian e-commerce brands are now moving offline and they need all the nurturing to understand how distribution works. Distribution is hard, it eats into margins and is a question of having the right eye-balls at retail outlet. This is where Oxbow Brands steps in. 00:00 - Introduction01:36 - What is Oxbow and what does it intend to do?03:06 - 70 years of business legacy09:00 - The offline experience and why brands need it12:59 - Why offline distribution derisks your business20:16 - The fun of modern shopping23:40 - The business of Oxbow and nurturing brands31:05 - The excitement of being a business in India.34:10 - Working with distributors36:40 - Why tech is necessary to blend with distribution and experience.40:20 - Retailers supporting smaller brands is important44:56 - Expansion plans46:00 - Rahul's inspirationSupport the showThanks for Listening! Follow Us on  Facebook, Instagram, Twitter, LinkedIn or Find us on YouTube