A playbook for B2B sales

from Business Essentials · host SoundCartel

Sales success doesn’t happen by chance — it requires a structured approach. Entrepreneur. CEO and Co-Founder of Growth Forum David Festuca shares insights from his new book, ‘The B2B Sales Playbook’. David reveals the strategies that helped him build and sell multiple businesses. He breaks down the biggest mistakes companies make, the importance of a multichannel sales strategy, and why persistence is key in a world flooded with digital noise. Business Essentials Daily is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

Episode metadata supplied by the publisher feed · Published Mar 25, 2025

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A playbook for B2B sales

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