A Post-Publication Marketing Journey

Episode 308 of the Be BOLD Branding podcast, hosted by BrandFace, titled "A Post-Publication Marketing Journey" was published on July 16, 2025 and runs 30 minutes.

July 16, 2025 ·30m · Be BOLD Branding

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Summary

What happens after writing a powerful historical memoir when you have no background in book marketing? Today we welcome back Dr. Rob Wolf to dive into the rarely discussed terrain of launching a meaningful book in today's crowded market. While our previous conversation explored his father's extraordinary journey through the Holocaust and Hungarian Revolution that Rob documented in his book, "Not a Real Enemy," today we'll uncover the complex marketing journey that followed. Episode Highlights: 02:31 Learning the Ropes of Book Marketing 03:18 The Importance of Social Media 04:06 Challenges and Realities of Book Promotion 09:03 Securing a Book Deal 12:10 Publisher vs. Self-Promotion 16:58 The Challenges of Marketing and Rejection 18:05 Lessons from an Experienced Author 21:29 Reflecting on the Journey 25:05 Upcoming Events and Future Plans 27:26 How to Connect with Dr. Rob Wolf Show Links: https://robertjwolfmd.com/Not a Real Enemy: The True Story of a Hungarian Jewish Man’s Fight for FreedomDr. Wolf’s LinkedIn: https://www.linkedin.com/in/robert-j-wolf-md/

Episode Description

What happens after writing a powerful historical memoir when you have no background in book marketing? Today we welcome back Dr. Rob Wolf to dive into the rarely discussed terrain of launching a meaningful book in today's crowded market. While our previous conversation explored his father's extraordinary journey through the Holocaust and Hungarian Revolution that Rob documented in his book, "Not a Real Enemy," today we'll uncover the complex marketing journey that followed.

Episode Highlights:

02:31 Learning the Ropes of Book Marketing

03:18 The Importance of Social Media

04:06 Challenges and Realities of Book Promotion

09:03 Securing a Book Deal

12:10 Publisher vs. Self-Promotion

16:58 The Challenges of Marketing and Rejection

18:05 Lessons from an Experienced Author

21:29 Reflecting on the Journey

25:05 Upcoming Events and Future Plans

27:26 How to Connect with Dr. Rob Wolf

Show Links:

https://robertjwolfmd.com/ Not a Real Enemy: The True Story of a Hungarian Jewish Man’s Fight for Freedom Dr. Wolf’s LinkedIn: https://www.linkedin.com/in/robert-j-wolf-md/

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