A Product Launch Is More Than A Product

from Med Tech Gurus · host Tom Hickey

Gurus, BD has been known for being a very innovative company. How does this Fortune 50 Healthcare Technology company stay so innovative? What are the best practices that help develop this culture? What is market shaping and regional readiness? How can these competencies help you and your team be better prepared for your next product introduction? Listen in as Ms. Chris Beddard Global Business Line Director at BD takes us through this and more.

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This episode is 35 minutes long.

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This episode was published on November 10, 2021.

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