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EPISODE · Dec 4, 2024 · 22 MIN

A Product Pivot

from REWORK · host 37signals

Before introducing a new product feature, it’s essential to first understand the problem you're trying to fix. In this episode of The REWORK Podcast, 37signals’ co-founders Jason Fried and David Heinemeier Hansson share a recent experience designing a new feature in HEY. During the process, the team pivoted and changed direction, resulting in a better design. Key Takeaways: 00:44 – The original product design plan and what changed along the way 02:31 – The difference between specifying the outcome and diagnosing the actual problem 06:27 – The design meeting where the team got to the root of the problem 08:32 – Why executive involvement early in the process adds value 13:39 – Pivoting on an original idea while maintaining the original appetite 16:04 – Creativity often comes when you've hit a roadblock 20:07 – The power of Power Through New Links and Resources: 30-day free trial of HEY Books by 37signals Sign up for a 30-day free trial at Basecamp.com HEY World | HEY The REWORK podcast The Rework Podcast on YouTube The 37signals Dev Blog 37signals on YouTube @37signals on X

Episode metadata supplied by the publisher feed · Published Dec 4, 2024

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Before introducing a new product feature, it’s essential to first understand the problem you're trying to fix. In this episode of The REWORK Podcast, 37signals’ co-founders Jason Fried and David Heinemeier Hansson share a recent experience designing a new feature in HEY. During the process, the team pivoted and changed direction, resulting in a better design. Key Takeaways: 00:44 – The original product design plan and what changed along the way02:31 – The difference between specifying the out...

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A Product Pivot

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