A Quick Chat About What's Pissing Me Off in the Female Health Space

The female health space has found a new way to make women feel broken — and perimenopausal women are the current target. The messaging is everywhere right now: your belly fat is unavoidable, losing weight is harder for you, the normal rules don't apply, you need special exercise protocols, you need more supplements, you need a completely different approachbecause your body is essentially working against you now….Fear mongering to play into your insecurities. No thank you very much. Yes, things change in perimenopause. But the fundamentals of body composition have not been repealed. In this episode we cover:- What changes in perimenopause and what doesn't- The specific claims being pushed right now and what the evidence says- Why calories in versus calories out still very much applies - How the industry profits from making you feel like the normal rules don't work anymore- What perimenopausal women need, and it's not a special protocolAging is a gift, treating it as such makes things a lot better. If you are sick of being told everything is harder, this episode is foryou.  Resources Mentioned: Not Another Diet Book: https://www.amazon.com/Not-Another-Diet-Book-learning/dp/B0B45Q4CLH/Schedule a Session: https://www.heathermaio.com/coaching-options