EPISODE · Nov 19, 2012 · 25 MIN
A Quick Lesson in Expert Positioning
from The Advanced Selling Podcast · host Bill Caskey and Bryan Neale: B2B Sales Trainers
Send us Fan Mail Why not GO to an "expert" when we want to know how to BE an "expert?" Well, we've done just that this week when we interview Mike Koenigs. He is the founder of Traffic Geyser, the first internet video system to generate web traffic, and he's also the author of several books on positioning and video marketing. All of his work can be found at http://mikekoenigs.com/. In this episode, Mike addresses many of the roadblocks that hold us back from higher performance, one of which is 'nervousness.' He has a unique way he characterizes nervousness and teaches us how to solve that problem. He also invites listeners to go to http://www.authorexpertmarketingmachines.com to grab your free ebook he just published on expert positioning. Ready to stop competing on price? Join Bill's Insider coaching program at advancedsellingpodcast.com/insider.
What this episode covers
Send us Fan Mail Why not GO to an "expert" when we want to know how to BE an "expert?" Well, we've done just that this week when we interview Mike Koenigs. He is the founder of Traffic Geyser, the first internet video system to generate web traffic, and he's also the author of several books on positioning and video marketing. All of his work can be found at http://mikekoenigs.com/. In this episode, Mike addresses many of the roadblocks that hold us back from higher perform...
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A Quick Lesson in Expert Positioning
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