A rant about unethical sales practices
from The Brandsmith Hosted by Solveig Petch
This episode is a short one, some might call it more of a rant actually. But I have something I want to get off my chest. You see, I’m in the middle of a launch right now, and something’s come up that I would really like to talk about a little bit. So since I'm launching something, naturally I have a sales page, and I’m promoting it on social media, sending out emails to my list… you know, all the usual launch stuff. But with my spin on things, because a full-on launch is just… too much. And hey… burnout is no fun, and neither is feeling like I am spamming people and almost forcing them into buying my thing. So I’m opting for a gentler approach that aligns more with my brand values and my own personality. And here’s the thing: 2-3 people have reached out to me to suggest changes to my sales page and my sales copy, changes that would help make me more money or land me more sales. And despite knowing that this advice 100% came from a place of kindness, I just think it’s so sad in a way… it’s like we are so accustomed to these kinds of sales tactics, that when we spot someone who is not using them, we don’t quite know what to make of it because it’s outside of the norm. So yes, that's what I'll be ranting about today! Get the shownotes here Learn more about the Brand it! Boost group programme
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