A Real Bootstrapping Explanation

Bootstrapping is one of my favourite topics to discuss. Probably due to the fact that Web4Realty is 100% bootstrapped and revenue financed, and has been since we launched. That alone is one of my proudest achievements thus far. I have so much respect and admiration for other bootstrapped companies, because I can relate to how difficult it is, and the sacrifices that have to be made. In my opinion, bootstrapping is one of those terms that get thrown around loosely, and means different things to different people. My definition of bootstrapping has four components: Starting a company with very little to no initial capital Giving away no equity in your business Staying LEAN Being able to create your own company processes In this episode, I break down what bootstrapping means to me. Music by sifer2424