A Real GEM of an Avocado! A New Variety Has Arrived

Avocados have gone from a once-in-a-while specialty item to a full-blown cultural phenomenon. From toast to tacos, smoothies to sushi rolls, consumers just can’t seem to get enough of this creamy green superfruit. But even in a category as popular as avocados, innovation never stops.This week, we’re diving into the future of avocados with Gary Caloroso, Regional Business Development Director of The Giumarra Companies, one of the largest shippers of avocados in the U.S. He joins us to talk about an exciting newer avocado variety called GEM—an avocado that’s generating a lot of buzz for its flavor, appearance, growing advantages, and potential to complement the dominant Hass variety.We’ll explore what makes the GEM avocado unique, how consumers are responding to it, and why new avocado varieties matter in a fast-growing category where demand continues to soar year after year. Along the way, we’ll also talk about avocado trends, merchandising, nutrition, sustainability, and where the avocado industry may be headed in the future.