A Rebel Story of What Competitors Teach Us

Alexandra Sagaydak, boutique consulting founder and former Chief Customer Officer, is back with a perspective shift on competition in B2B SaaS. With 10+ years in customer success, she now helps startup CEOs identify revenue growth gaps and navigate fundraising. In this episode, Alexandra challenges the stigma around competitive analysis—arguing that studying your competitors accelerates learning rather than threatening your success. She shares her journey from corporate executive to entrepreneur, discussing the freedom that comes with building your own brand and speaking openly about industry truths. Alexandra's key insight: stop pretending you don't check your competitor's G2 page and start embracing what you can learn from them. Whether you're a founder struggling with customer personas or a CS leader looking for fresh perspectives, this conversation delivers actionable wisdom--enjoy!