EPISODE · May 26, 2020 · 3 MIN
A Ressurreição do Marketing
from Aulas de Negócios · host IDATI
Após uma série infindável de tentativas de reescrita das mesmas técnicas dos anos 60, simplesmente adicionando mais P's ou criando novas termologias, o Marketing passou por uma repaginada real. Philip Kotler apresentou o Marketing 3.0, focado no ser humano e posteriormente o Marketing 4.0, que discute as ferramentas digitais dentro dos processos de Marketing.
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A Ressurreição do Marketing
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